Heart’s transfer to GMA 7–A wrong move?
May 6, 2008 § 10 Comments
If there’s one actress out there who’ll give an international face to the Philippines, its Heart Evangelista. When I was in Singapore, my friends asked me “who’s she?” when they saw a picture of Heart. I told them that she’s one of the top stars in Philippine show business.
Now, I heard that she transferred to GMA 7. Heart started her career over rival ABS-CBN. She grew with the network. Then, all of a sudden, she’s now a Kapuso.
Probably, one reason is she’s been left out due to stiff competition. Hey, the long necked with the big assets Angel Locsin is there as a wolf. Other celebrities such as single mom (forgot her name, sorry, the host of Wowowee!) and Christine Hermosa, etc. are all there. Undeniably. ABS-CBN 2 has the most number of beautiful faces and the most sexy ladies in Philippine cinema. Over at GMA 7, there’s only one–Katrina Halili–who’s always miscast as a contrabida.
Why do I think its a wrong move for Heart to cross over? Well, for one, exposure. If Heart thinks that she’ll get more exposure (hence, more ad money) from GMA 7, think again. Ratings wise, ABS-CBN 2 still lords it over the game. And two, her move signals the end of her career. I mean, people would always think that you’re at the ebb of your career when you move to a rival station?
I don’t know the reasons behind Heart’s decision. For me though, Heart has the face and the body to give even Angel Locsin a run for her money. Probably, its a problem of management? Or, maybe, just maybe, she thought that she still has a career after spending most of her young life cohabiting with Echo, the young actor who struggles to find his place under the sun? They both abandoned their careers in exchange for love. And now, they’re both suffering the consequences of it.